Average Agency Cost – Are You Being Robbed? [Research]

Average Agency Cost – Are You Being Robbed? [Research]

With the multitude of agencies it can be difficult to get a real cost for your project. We at Columba work with a range of different agencies as well as a number of companies across different industries.

We’ve put together a helpful guide to help you identify what the average cost in your industry may be. Don’t go into an agency contract without knowing whether you’re being robbed.

Average Cost By Industry

Average Cost of Marketing Agency by Industry Sector

Whether it’s SEO, PPC, social media, etc. marketing is an essential part of any well performing brand. Offering your unique product/service will only make waves if people knows it exists – that’s exactly what marketing can provide for you.

How much should you be charged by your marketing agency? We’ve asked hundred of companies exactly how much they’re billed to find out.

Industry Cost
Consulting £3522
Franchising £3760
Mass media £3979
Real estate £4143
Public health £4360
Healthcare/hospitals £4369
Retail sales £4571
Banking £4636
Information technology £4904
Waste disposal £5337
Construction £5344
Education £5385
Hospitality/Tourism £5497
Telecommunication £6294
Legal services £6319
eCommerce £6329
Financial services £6346
Insurance £6691
Government £6712
Food processing £6775
Pharmaceuticals £6789

Average Cost of Development Agency by Industry Sector

We asked a range of companies exactly how much their development agency charges them a month. How much should your development agency be charging you? Let’s find out.

Industry Cost
Franchising £3760
Pharmaceuticals £6789
Food processing £6775
Telecommunication £6294
eCommerce £6329
Banking £4636
Education £5385
Public health £4360
Insurance £6691
Healthcare/hospitals £4369
Financial services £6346
Mass media £3979
Information technology £4904
Hospitality/Tourism £5497
Consulting £3522
Construction £5344
Real estate £4143
Waste disposal £5337
Government £6712
Legal services £6319
Retail sales £4571

Average Cost By Project

Of course, every agency contract is different. How much you should be charged depends on what exactly you want from your agency. Take a look at our project breakdown to get an idea on what constitutes a fair agency cost.

Costs are based on a monthly charge of a 12 month contract with 35-40 hours available.

Marketing

SEO

£2337

PPC

£2268

Paid Social Media

£2073

Organic Social Media

£1634

Public Relations

£4360

Development

Website Design/Development

£2608

Backend Web Applications

£3092

Internal System Development

£4636

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